Publicity Bureau isn't just an agency, it's a continuation of a legacy.
Born from the pioneering spirit of the world's first PR agency, we understand that effective communication is built on enduring principles: integrity, authenticity, and strategic foresight.
Today, we infuse these timeless values with modern technology and deep industry expertise.
The PB Difference |
Bridging Eras
The Heritage
Our name has a history. The first ever PR agency, The Publicity Bureau, was founded in 1900 in the U.S. Over a century later, we carry the same name, but with fresh strategies, bold thinking, and stories that travel across screens, headlines, and minds. We pay homage to the visionaries who first formalized public relations, understanding that the core human need for connection and trust remains unchanged.
Our Philosophy
We champion impactful storytelling over fleeting trends. We focus on measurable outcomes over mere outputs. We build long-term partnerships over transactional engagements.
The Evolution
While our roots are deep, our gaze is fixed firmly on the future. We integrate AI and data to uncover profound insights, anticipate media shifts, and execute campaigns with unparalleled precision.
Meet the Founder
Publicity Bureau was founded by Milica Marković, a strategic and creative communications professional with over a decade of experience at the forefront of global brand communications.
Milica Marković
Founder & PR Lead
Milica's career has seen her lead multinational PR campaigns and execute high-impact initiatives across diverse and dynamic sectors, including:
Technology & Gaming: Guided PR strategy across 9 key markets in Central and Southeast Europe for a major global technology leader, overseeing media relations, product launches (including AI-powered tools), and communications for significant industry conferences.
Sustainability & Energy: Acted as Communications Consultant for PET - Platform for Energy Transition since its inception, handling all external communications, website content, and social media. As Deputy Editor-in-Chief for Energetski Portal, she led website rebranding and directed editorial and content strategy for print and online.
Automotive & Experiential: As PR Specialist for Delta Auto (distributor of BMW, MINI, and Honda in Serbia), she developed comprehensive PR strategies, adapted global campaigns, and organized high-impact events. This included managing press conferences, exclusive model unveilings, motor shows, motorcycle gatherings, and leading the BMW International Football Cup organization. Her experience covers key brand experiences like BMW xDrive Experience, BMW Business League, and MINIjada. Milica was part of the team that introduced the BMWi to the Serbian market, navigating a nascent electric vehicle (EV) landscape devoid of subsidies, charging infrastructure, or a regulatory framework.
Why the name Publicity Bureau?
Because it all started there, the world’s first PR agency, the original Publicity Bureau, set the stage for a new kind of storytelling and established timeless principles of influence. We're bringing that legacy into today’s world by leveraging AI, smart data, and the dynamic reach of every digital channel.
