The Startup's PR Journey | Phase 1: From Concept to Coverage (and Beyond)
You've poured your heart into a brilliant idea. You've built the product, refined the service, and maybe even landed some initial funding. But now comes the big question: How do you get the world to notice? How do you cut through all the noise, earn vital trust, attract investors, and get those crucial early customers?
Phase 1: Narrative Ignition – Define Your Core Story
Before you ever talk to a journalist or post on social media, you need to nail your story. This isn't just about what your product does, it's about your compelling "why."
What's Your "Why"? Why did you start this? What problem are you genuinely solving? What makes your vision unique? This emotional core is what truly resonates.
Your Unique Superpower: What makes you different from everyone else? Is it your technology, your team, your approach to sustainability, or your customer experience? Clearly articulate your Unique Value Proposition (UVP).
Speak Their Language: Who are you talking to – investors, early adopters, potential hires? Tailor your core message to speak directly to their pain points and aspirations.
Think of it: Even the earliest PR pioneers knew you needed a clear message to influence.
Read more: Why PR Matters for Startups
Check out our PR for Startups